 |
|
Golden bridge in Da Nang city (Photo:VNA) |
Nguyen Trung Khanh, Chairman of the Vietnam National Administration of Tourism, made the statement at a meeting of the Ministry of Culture, Tourism and Sports held in Hanoi on January 8.
The promotion efforts will be based on the programmes ‘Vietnamese going on tours in Vietnam’ and ‘Vietnam, safe and attractive tourism’, Khanh said, as domestic travel remains the “source of strength” for the tourism sector to carry on in 2021.
Many localities have organised tourism promotion campaigns – like Da Nang with ‘Danang Thank You 2020’, Thua Thien-Hue with the forum on connecting travel and Khanh Hoa province with a meeting for travel agencies to promote tourism in Khanh Hoa and Hanoi.
Tourism authorities and businesses will also be expending more resources to promote tourism on social media and international channels.
In 2021, regional cooperation should be a focus, while localities with new attractions will receive more attention for promotion.
Khanh urged tourism authorities and businesses to prepare for the eventual reopening of international tourism when conditions allow, especially by coming up with new exciting tourism products and promotion campaigns.
In January 2020, the number of foreign tourists to Vietnam reached a record high of 2 million, but with COVID-19 making its way around the world, international tourism virtually came to a halt with the Government’s decision to close the borders in late March.
In all of 2020, total foreign tourist arrivals to Vietnam reached only 3.68 million, down 80 percent compared to 2019, while there were 56 million domestic tourists, down by 34.1 percent, according to a report delivered by deputy minister of culture, tourism and sports Nguyen Van Hung.
